our team

Our team at Believe Fitness helps members achieve their fitness goals in a supportive environment.

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our story

Believe Fitness is more than a fitness center; it's a community that seeks to highlight how the value of each person makes the community stronger.

We empower members to achieve not only their fitness goals but also to thrive in all aspects of life. Rooted in the belief that community provides the best foundation for overall health, we foster an environment where individuals are celebrated for their uniqueness through innovative classes, personal training, and an array of equipment and toys offered to members.

Our staff embodies these values, cultivating a vibrant environment and delivering personalized fitness experiences throughout Southeast Asia. From training staff, company culture, and member interactions, this focus on valuing each member's health is built into the brand's DNA.

our beliefs

1. Every person is wonderfully unique and truly valuable.

2. Physical fitness alone is not enough. Because we love people, our desire is for them to be healthy in all aspects of their lives.

3. Community provides one of the best foundations for pursuing overall health.

our story

Believe Fitness began in Kuala Lumpur in 2017 with an exciting new concept within the fitness industry - to serve as a bridge between traditional big-box gyms and small boutique studios. We offer high-quality, mid-sized gym experience, focusing on developing community among members and emphasising overall health.

This blend of amenities would all be offered at a price that fits nicely into its consumer's budget. This was, and remains a bold and ambitious vision.

As a result of this successful model, Believe Fitness is making significant waves in the fitness industry in Southeast Asia. The brand is committed to helping members achieve their fitness and health goals. From training staff, company culture, and member interactions, this focus on truly valuing each member's health is built into the brand's DNA.

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our beliefs

  1. Every person is wonderfully unique and truly valuable.
  2. Physical fitness alone is not enough. Because we love people, our desire is for them to be healthy in all aspects of their lives.
  3. Community provides one of the best foundations for pursuing overall health.

our team

Our team at Believe Fitness is made up of highly qualified and experienced fitness professionals who are passionate about helping our members reach their health and fitness goals. We believe in the power of community and strive to create a welcoming and inclusive atmosphere where everyone feels comfortable and supported.

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Patrick Davis

Managing Director and Franchise Lead
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Yvonne Liew

Head of Operations
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Vaughn Paterson

Head of Fitness
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Lucius Choo

Head of Sales
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Thashini Nair

Head of Human Resource

join us

We’re constantly expanding our family, come join us and be part of the Believe family.

Head to the careers page and see what opportunities are available.

franchising opportunities

We are constantly growing our fitness community.
Become a Believe Fitness partner.